Our Story

Dream is an effortlessly-chic American fashion brand based in Los Angeles. Throughout the collection a playful vibe is blended with high fashion to embody the perfect amount of California-cool and modern luxury. The high-quality fabrics are directly sourced in Downtown LA by Head Designer, Luba Nourgalieva, who chooses the finest rib modal, french terry, ponte and chiffon to create each soft and flattering piece. She believes that every Dream girl is a modern fashionista who should value comfort without compromising on-trend style.

 

Since 2014 Dream's unparalleled quality, attention to detail, and dedication to approachable luxury has caught the eyes of some of the most coveted style stars: Chiara Ferragni, Olivia Wilde, Mel B and Carly Rae Jepsen. Each distinct piece in the collection is meant to be mixed and matched to create a look that is uniquely yours. Whether paired with sneakers, sandals or stilettos, we promise to make you feel incredibly stylish.

 

Growing up in Europe, Nourgalieva cultivated her passion for design from a young age.  Her keen eye for style was influenced heavily by the graceful flair of Parisian women and the unpolished romance of 90’s culture.  She continues to be inspired by strong, unapologetic women who, much like herself, aim to do it all (and then some).  Based in Los Angeles, Nourgalieva creates clothing for a new generation of style connoisseurs with an eye for trends, but who aim to take fashion in a direction of their own.